LA MER

BLUE HEART

A secret kingdom that belongs to future generations, the sea has always enchanted us, inspired us and given us hope. See it through the eyes of a child, and join us on our journey to help protect this place of mystery, where wonderment thrives and life is renewed.
OUR MISSION
We are committed to helping protect marine habitats across the globe. Through awareness-raising initiatives and charitable donations by the La Mer Blue Heart Oceans Fund in support of ocean conservation projects, we strive to ensure a future with flourishing seas for generations to come.

Helping TURN THE TIDE in support of ocean preservation efforts everywhere

LA MER

BLUE HEART

O C E A N S  F U N D

 

In 2017, we launched this new fund, which furthers the initiative of La Mer Blue Heart and helps support ocean conservation projects around the world.

A MISSION WITH A PASSION

La Mer teamed up with singer-songwriter, Jhene Aiko, to embark on a once in a lifetime underwater experience to explore the secret kingdom where wonderment thrives and life is renewed. Discover how Jhene powerfully reconnects with the ocean, as she learns why it’s so important to ensure a future with flourishing seas and for generations to come.

DIVE BENEATH THE WAVES

Join the La Mer devotees on the La Mer Blue Heart Dive and explore the wonders of the living ocean for yourself in an immersive 360-degree video. 

blue heart
blue heart

TOGETHER WE CREATE RIPPLES OF GOOD

Each year, La Mer team members around the world lead an effort to clean their local shores and beaches. In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact.

OUR BLUE HEART EFFORTS
OUR LATEST

COMMEMORATING

THE SEA,

OUR LIVING MUSE

We’ve adorned our Limited-Edition Blue Heart Crème de la Mer with a shimmering array of sea kelp and coral. Uncover deep, luminous moisture in an exclusive collectible design.

 

Your purchase of the commemorative Blue Heart Crème de la Mer does not impact La Mer’s charitable donations.

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#LaMerBlueHeart

The power of the sea lives within us all. Share your connection with the Earth’s ocean with #LaMerBlueHeart and mention @lamer for a chance to be featured.