THE SEA SPEAKS.
LET’S LISTEN.

For many of us, the ocean exists as background noise, quietly lapping at distant shorelines. But as a brand born from the sea and inspired by the self-regenerative properties of kelp, we’re committed to listening closely to its needs—and answering its call for protection with the efforts of the La Mer Blue Heart Oceans Fund.


LA MER BLUE
HEART

With our Blue Heart initiative, we aim to give back to the ocean which has provided us with so much. Through awareness-raising programs, partnerships with inspiring environmental advocates, and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come.

IT ALL STARTS

IN THE SEA

In the pristine waters of the Pacific coast, we hand-harvest Giant Sea Kelp from just the very tops of the flowing fronds, a method that supports the sustainability of this resource. These gold-green strands hold the nutrients that, once unlocked, give Miracle Broth™ its iconic power.

 

 

LA MER BLUE HEART OCEANS FUND

We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.

RESTORATIVE OCEAN FARMING

Our support for GreenWave

GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.

YOUTH EMPOWER-MENT

Our support for EarthEcho International

EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include Argentina, Canada, Indonesia, Jamaica, Kenya, Malaysia, Philippines, Spain, and the US.

Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.

La Mer is proud to say that we use 100% renewable electricity in our direct operations.*

*Based on FY23 production volume. Includes onsite solar and/or a mix of renewable sources through credits and utility ​contracts.

LA MER BLUE HEART AMBASSADORS

We partner with leading conservationists and scientists to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our seas.

PHILIPPE COUSTEAU

A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.

SHAELYNNE BOOD

As the head of our Vancouver Island Kelp Harvesting Operations, Shae’s expertise in these unique kelp forest ecosystems helps ensure our ongoing legacy of responsible sourcing.

DR. AYANA ELIZABETH JOHNSON

Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.

BLUE HEART PROGRESS

(SO FAR)

A moment to reflect on over 15 years of impacts—with more to come.

2023

With support from La Mer Blue Heart Oceans Fund, EarthEcho established an externship program for BIPOC youth to build regenerative ocean aquaculture skills and advance the global goal of protecting 30% of the ocean by 2030.

With the support of La Mer Blue Heart Oceans Fund, EarthEcho’s Youth Leadership Council (YLC) organized coastal restoration projects in 8 cities and 5 countries and hosted a Youth Leadership Summit for 250 young ocean advocates from 39 countries with the goal of protecting 30% of the global ocean by 2030.

In 2023, we continued our partnership with GreenWave and the Shinnecock Kelp Farmers of Long Island, launching a regenerative ocean farming initiative with Indigenous women. Together, we’re creating jobs sustainably growing and harvesting kelp and restoring critical local ocean ecosystems.

2022

Our renewed partnerships assist EarthEcho’s organization of coastal restoration projects across 5 countries, while GreenWave significantly progresses towards their goal of building the first indigenous-owned kelp hatchery on the east coast.

2021

With a grant, La Mer Blue Heart Oceans Fund supports GreenWave’s mission to scale regenerative ocean farming to coastal and Indigenous communities around North America.

2020

We’re proud to support EarthEcho’s OceanEcho 30X30 initiative, which aims to build a global youth movement to protect 30% of our ocean by 2030.

2019

With our assistance, The Nature Conservancy plants 400,000 mangroves in the Caribbean.

2018

Support for the Oceano Azul Foundation leads to the discovery of the LUSO Hydrothermal Field in the Azores, a unique zone of biological, geological and chemical importance that is now declared a Marine Protected Area.

2017

We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that support ocean preservation efforts.

2015

We support two new National Geographic Society Emerging Explorers who are making strides in ocean sustainability research and biofluorescence.

2014

We kick off a 3-year partnership with the National Geographic Society to help support their emerging explorers program.

2005

La Mer embarks on an eight-year partnership with Oceana to support Marine Protected Areas. The partnership resulted in the protection of 16.1 million square miles of seafloor habitats.

Lamer.com is powered by renewable electricity.*

*The electricity used to power our e-commerce data center in The Americas is covered by renewable energy certificates.